Tourism Development Awarded Virginia Tourism Corporation (VTC) Recovery Marketing Leverage Grant
- York County Tourism Development has received $20,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP). This grant is designed to help tourism entities within the Commonwealth to attract more visitors by leveraging limited marketing dollars through a local match of state grants funds.
The Tourism Office will use the funding to continue to tell the story of Yorktown with a goal of increasing awareness and visitation to the destination, and therefore stimulating economic activity and future travel. The funds will also support a targeted video campaign; increased digital and search advertising; targeted email campaigns; and a more prominent presence in the Virginia Travel Guide. All of the aforementioned initiatives will tie in with the Virginia is for Lovers brand campaigns.
“Tourism is a crucial section of the Virginia economy and when we invest in this industry, we support local job creation and drive regional economic growth, which is desperately needed now due to the pandemic,” said Governor Ralph Northam. “These funds give localities and businesses access to critical marketing resources that will help bring more travelers to our Commonwealth, increase visitor spending, and grow demand for Virginia products.”
“There’s no doubt the pandemic has had a devastating impact on the tourism and hospitality industries including here in Yorktown,” shared York County Tourism Manager Kristi Olsen. “Opportunities such as this from the VTC allow us to remain a relevant and desirable destination year-round in Virginia. It also helps us to continue to collaborate with local businesses, attractions, and community partners to create innovative campaigns to inspire people to come eat, stay, and play in our tip of the Historic Triangle.”
Saturday’s Mistletoe Market has Extended Hours for Your Holiday Shopping!
- The Historic Yorktown waterfront will transform into a Christmas wonderland for the final Market Days event of the year. During the extended hours of 9 a.m. to 3 p.m. on Dec. 12, children of all ages are invited to participate in this FREE fun for the community.
NEW this year - a festive live ice-carving demonstration! Don’t forget to don your most spirited attire (including a festive face covering) to march in our Toyland Parade which will make a short loop around Riverwalk to celebrate the holiday season. This community tradition will be led by the Fifes and Drums of York Town.
Additional information is available on the Market’s website.
We are taking important precautions to keep our customers and vendors safe amidst COVID-19 concerns, including required spacing between vendors and a setup to avoid congestion in typically high-traffic areas. All vendors and staff are required to wear face coverings when interacting with customers who are less than six feet away. Hand sanitizer stations will be set up as you enter, as well as signs stating that no one with a fever or symptoms of COVID-19, or known exposure to a COVID-19 case in the prior 14 days, is permitted to shop the market.