LOVE Letters Become Permanent
Fixture at Yorktown Waterfront!
September 30, 2021
York County is excited to announce that Virginia Tourism’s life-sized LOVE artwork will become a permanent fixture at the waterfront as part of a state and local partnership to promote tourism in the Commonwealth. The letters are now on display at the waterfront between Water Street Grille and the Freight Shed and available to the public for photo opportunities.
The artwork, which is 16 feet long and more than six feet high, is an extension of the iconic "Virginia is for Lovers" brand. Nearly 300 permanent LOVE letters, called LOVEworks, exist in towns, cities and at Welcome Centers across the Commonwealth – each reflecting the uniqueness of the community in which it stands.
“We are definitely a unique destination. There are so many vastly different reasons a person may fall in love with Yorktown. There’s of course the history and our ties to the American Revolution, but then we also have our location which puts us right along the York River. Not only can we say our restaurants serve some of the freshest seafood and we offer up an amazing view—but we also have the local history of the watermen and purveyors. We offer an amazing lineup of special events year-round, many of which are free to the community. Visitors can lay out on our beach after shopping our farmers market. They can fish from our pier. They can rent a kayak or paddle board. And they can enjoy a sunset sail before relaxing under the stars for a live concert,” said Kristi Olsen, York County’s Tourism Development Manager.
Olsen explains that, in previous years, her office has rented the letters from Virginia Tourism, using them as a marketing resource to increase interest in and visitation to Riverwalk Landing – capitalizing on popular anchor events such as the Fall Market, National Farmers Market Week, and the Mistletoe Market, to inspire the decorating efforts. The letters were also brought in to help promote new events: the Maritime Market (2019), Winter Valentine’s Day Market (2020) and WanderLove Market (2020). Each time, the display was met with great enthusiasm from visitors.
Now, with a permanent display, the letters can also be themed for different seasons in addition to markets, festivals, and holiday festivities. Local citizens and tourists alike will be able to take advantage of the backdrop for pictures and mementos of their time spent in Yorktown.
- York County Tourism Development: (757) 890-5900
- Facebook, Twitter, & Instagram: Visit Yorktown
Additional photos available at https://bit.ly/3jvjPiw.
Tourism is an instant revenue generator for Virginia. In 2019, tourism generated $27 billion in revenue, supported 237,000 jobs and provided $1.8 billion in state and local revenue for the Commonwealth.