Marketing Ideas for Your Small or Home Based Business

Some of these will work better for you than others, so experiment with different methods, evaluate the results, and figure out what works best for you.

  1. Website
  2. Sponsoring
  3. Networking
  4. Social Media
  5. Email
  6. Media
  7. Other


  • Get a business website. If you need to start from scratch to build a new site, or want to add online shopping/ payment options to your existing site, York County offers a grant to help with costs.
  • Make it easy for website viewers to find out what you do and how to contact you.
  • Use photos, videos, and concise text to tell your story & what makes you stand out.
  • Keep it client-focused by talking directly to them, using your own words.
  • Show testimonials from happy clients.
  • Also consider including events, menus/ list of services, news about your business.
  • Add a blog. Sharing authentic or entertaining stories and useful expertise will help readers feel a connection with you and will build credibility. Visit and comment (keep it professional and positive) on other blogs that your customers are likely to visit.
  • Make sure to get your website listed on web directories.
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